Customer relationship management (CRM) is the process of managing customers through sales, marketing, channels and support services. CRM means different things to different companies. Some companies think CRM is simply loading a customer list into a contact management system like ACT, Goldmine or Salesforce.  Other companies create ineffective call centers with under skilled and poorly trained customer service representatives who answer an 800 number of customer complaints.  Some companies think CRM is an annual golf outing or user group meeting in Las Vegas.  And a best few companies have a profitable customer base that regularly buys more products and services, gives glowing references and refers new business.

But too often, CRM is the critical area of your business that is consistently under performing.

The Revenue Results CRM Methodology takes a comprehensive but realistic approach to CRM that begins with your company’s philosophy towards customers.  This philosophy is your customer mission statement.  The customer mission statement requires the buy in of all functional areas of your company including sales, marketing, channels, support, engineering, IT, development/manufacturing and finance.  Our CRM Methodology encompasses all the aspects of successful CRM including: