John Capobianco, Bluestone Software's Chief Marketing Officer - formerly
SAP's Chief Marketing Officer and VP of Business Applications for Computer
Associates:
“Revenue Results was an invaluable resource for Bluestone Software. They
assisted in all aspects of our operation. The Revenue Results leads were the
best leads our marketing department ever produced. I received many compliments
on them. Revenue Results always did their job professionally, on time, with high
quality and professionalism. They were one program I didn’t have to worry
about,” Click here for a Bluestone Software success story.
Colleen Basenese, former National Marketing Manager Hewlett-Packard
Company:
“For many years, I managed national marketing programs for HP with
some of our largest partners like Oracle, Sybase and Computer Associates. I
always used Revenue Results because I knew they would produce for me every
time. They brought an in-depth knowledge to programs that I couldn’t find
from other marketing vendors on how to position and market our technical
solutions. They consistently focused on the return-on-investment from
programs and not just the response rates. Most of our successful marketing
managers at HP and our channel partners used Revenue Results. We even
outsourced our national lead management department to them to track the
leads for over 400 sales representatives and 50 sales managers. Years later
when HP brought lead management back in-house, our system tracked over 300
orders directly from Revenue Results programs and ranked their leads with
the highest quality rating for a marketing vendor. Only 25% of our sales
representatives were giving us feedback on our leads at that time.”
Nick Cotter, formerly IBM Corporation’s #1 National Sales Manager:
"Protecting our mainframe installed base at IBM has always been difficult as
new technologies constantly erode our customers. Even finding an up to date list
of our installed customers with decision maker names is next to impossible. We
hired Revenue Results to design and implement a CRM program to build a wall
around our installed base, identify customers with issues and find new
opportunities. Revenue Results brought tremendous value-added expertise to the
program and met ever challenge with a positive attitude and professionalism. We
gave them a paper customer list and they turned it into an electronic goldmine
filled with invaluable business intelligence. They even made key appointments at
customers we hadn’t visited in years."
Tom Cunningham, National Marketing Manager for one of the world’s
largest IT companies:
“Being a national marketing manager, I have the opportunity to work with the
best sales & marketing suppliers available. But when I needed to launch a
critical nationwide demand creation campaign targeting our biggest competitors,
I turned to Revenue Results because of their 20-year track record with our
company as a Best-In-Class sales & marketing supplier. Before the campaign
began, Revenue Results demonstrated their expertise and value-added philosophy
with me and my team. They helped us refine and prioritize our objectives drawing
on their experience of executing over 600 campaigns for us and 6,000 in the
computer industry. Their methodology of market segmentation saved thousands of
dollars allowing the campaign to penetrate the sweet spot of our marketplace.
But it was the marketing professionals from Revenue Results who made the
qualifying calls to our marketplace that made the biggest difference in the
campaign. They used former computer industry salespeople to qualify our
prospects. The ROI from the campaign was off the charts. It produced millions of
dollars in revenue for our company over 2.5 years and was considered one
of our most successful campaigns ever.”
David Weiss, former VP Marketing for Digital Equipment Corp, Longview
Solutions and Information Builders (IBI):
"I have hired Revenue Results at three different companies. On each
occasion, bringing in Revenue Results was one of the first decisions I made as a
VP of Marketing because I knew I could count on their commitment to quality,
proven methodology and consistent results. I never regretted it because they
always produced the first time and every time I used them.”
Paul Mahady, President Marketing Advisory Services - formerly VP Marketing
for NYNEX BIS Banking Systems:
“Working in IT for the international finance industry, my business I very
technical. Revenue Results’s highly trained former computer industry sales
professionals were always able comprehend and communicate our technical
solutions and speak to “C Level” decision-makers in our marketplace. Revenue Results’s
leads and market research always exceeded my expectations. Michael Routh
delivered for me every time.”
Alan Tonnesen, CEO of Passport Corporation:
“Revenue Results has helped us tremendously in producing our new marketing
literature and our new web site as well as helping us formulate and execute a
focused sales strategy. In addition to this, Revenue Results
has helped us put together an impressive booth and collateral for the recent
tradeshow in Atlanta, Georgia. This show resulted in a number of excellent leads
to potential customers and partners. Revenue Results has been a significant
catalyst in the reengineering of our sales and marketing operation. Michael
Routh is an enthusiastic, polished professional and a total gentleman.”
Click
here for a Passport Corporation success story.
